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Macromedia's Total Addressable Market Model : Methodology and Data Sources

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Book Id: WPLBN0000702489
Format Type: PDF eBook
File Size: 112.15 KB.
Reproduction Date: 2007
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Title: Macromedia's Total Addressable Market Model : Methodology and Data Sources  
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Language: English
Subject: Technical manuals, Manual, Technology
Collections: eBooks and Manuals Collection
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Macromedia's Total Addressable Market Model : Methodology and Data Sources. (n.d.). Macromedia's Total Addressable Market Model : Methodology and Data Sources. Retrieved from http://members.worldlibrary.net/


Excerpt
Excerpt: Macromedia has been publishing revenue sizing estimates and forecasts for its markets for some time. Unfortunately, there is no one single source of information that one can turn to when estimating the overall size and growth prospects for Macromedia?s Total Addressable Market (TAM)1, as the company competes in several diverse markets with a broad product portfolio. However, an estimate of the size and growth rate of Macromedia?s markets can be achieved by combining third party industry research with Macromedia's own proprietary research. This white paper outlines both the methodology and the data sources used to carry out this approach.

 

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